How successful an online business is depends largely on the amount of traffic it is driving. More traffic means better conversions and more business. Which search marketing method should you use to derive the maximum returns?
All businesses want to get to the top of the search results page. When it is about generating more traffic to your website, the question is whether to choose SEO or PPC?
Choosing the Right Strategy: SEO or PPC?
Making your website reach to the top of the search engine results page might take time but once your website ranks higher on the SERPs you will enjoy more traffic and hence more conversions. Therefore, SEO is good for businesses that are looking to get consistent results through their website.
SEO will prove to be highly beneficial for those businesses that want to establish themselves as an authority in their particular niche. Users depend on authority websites for all information related to a particular niche. Authority can be established by generating traffic to that site and this can be done only through search engine optimization.
Moreover, SEO is important if you want to increase the value of your site. The value of a website can be increased by increasing the flow of traffic, Domain Authority, search rankings and link popularity. There are several renowned Indian SEO agencies that can help you achieve the desired results for your website by strategically using white hat SEO techniques.
PPC management services on the other hand are used when instant results are needed. PPC marketing is beneficial for product launches, promotions, high converting offers and other time sensitive offers. Another important aspect of PPC marketing is that it targets specific demographics of your target audience like age, gender, education etc. Because of this PPC is a great way to filter the audience who you want to view your advertisement.
While SEO is best for content driven websites that need to be updated frequently, PPC marketing is for websites that aren’t designed for SEO. Since, PPC results are present at the top of the SERPs, most of the search traffic goes to these listings. This increases their CTRs for a particular keyword category.
On the one hand SEO is more affordable and offers long term benefits, PPC is a great way for your business to get more exposure and build brand awareness. However, both are important parts of digital marketing strategy and are complementary to one another.
